AWS RTB Fabric now supports configurable Availability Zone affinity - devamazonaws.blogspot.com
AWS RTB Fabric now supports configurable Availability Zone (AZ) affinity for responder gateways. With this capability, you can configure how your partners connect to your responder gateway: either in their own Availability Zone or to any Availability Zone that the gateway spans. This launch helps advertising technology (AdTech) companies use their infrastructure more efficiently—with no extra charges on RTB Fabric. Demand-side platforms (DSPs) and supply-side platforms (SSPs) run their bidding systems across multiple Availability Zones. Previously, AWS RTB Fabric sent each request to available gateway capacity in the requester's own Availability Zone (AZ), so capacity in other AZs could go unused. Now you can set a client routing policy to control this: prefer the requester's own AZ to avoid added latency of crossing a boundary, or use every AZ that the responder gateway spans to give each requester access to more gateway capacity. Configurable Availability Zone affinity is ...