[MS] The placeholder name for the Windows 8 experience was "modern" - devamazonaws.blogspot.com
During the development of Windows 8, we needed a name for "that thing we're creating." Not being a particularly clever bunch when it comes to code names, we just called it "the modern experience," to distinguish it from what we had in Windows 7, which was called "the classic experience." And then, as Microspeak demands, we started abbreviating like mad. The new shell was called the "modern shell" or "MoSh" for short. By comparison, the old shell was called the "classic shell", which some people started calling "ClaSh" for short. ( That name didn't stick .) When we couldn't come up with a name for a component of the modern experience, a common fallback was to stick the prefix " Mo " in front. The new Start menu derived from some earlier explorations known as the "Go page" (since it's the place you go when you want to do something). Its new code name was therefore "MoGo....