Amazon Connect Customer Profiles now offers Identity Resolution to consolidate similar profiles - devamazonaws.blogspot.com

Amazon Connect Customer Profiles now offers Identity Resolution that is designed to automatically detect similar customer profiles by comparing name, email address, phone number, date of birth, and address. For example, two or more profiles with spelling mistakes, such as "John Doe" and "Jhn Doe," can be detected as belonging to the same customer "John Doe" using clustering and matching machine learning (ML) algorithms. Once a group of profiles are detected to be similar, admins can configure how profiles should be merged together by setting up consolidation rules through AWS management console or APIs.

Post Updated on November 24, 2021 at 06:30PM

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